Position title
Sales Manager Liberia
Description
This role owns Cauridor's sales strategy and execution across Liberia — growing the agent network, driving product adoption, and hitting revenue targets in-market. It's a lead sales mandate: setting direction, building the playbooks and processes others follow, and personally driving growth from prospecting through to results, working closely with the Managing Director, Liberia.
Your Impact Zone
Sales Strategy & Execution
- Own the sales strategy and go-to-market approach for Liberia, aligned with company goals.
- Set sales targets and priorities, and track performance against them.
- Identify and pursue new customer segments, partnerships, and growth opportunities within Liberia.
Agent Network Growth
- Own the expansion and performance of Cauridor's agent network across Liberia.
- Build and maintain relationships with key agents and partners to drive adoption and retention.
- Identify underserved areas or segments and develop plans to reach them.
Sales Enablement & Capability
- Build sales processes, playbooks, and training that improve performance and consistency across the sales network.
- Support the onboarding and development of new sales staff or agents.
- Share market insight and best practice to raise the capability of the wider Liberia team.
Your Toolkit for the Role
- 6+ years in sales or business development within financial services, telecom, or a related consumer-facing industry — not general B2B sales.
- Proven track record personally growing sales or distribution networks, not just managing an existing one.
- Strong understanding of the Liberian market, customer base, and competitive landscape.
- Comfortable setting strategy and executing it personally in a lean, remote-first setup.
- Fluent in English.
What you will find in the Cauridorian Space
- A real opportunity to contribute to financial inclusion and help shape the future of finance across Africa
- The ability to take true ownership of your work — we trust you to lead, build, and make things happen
- Exposure to meaningful, high-impact projects where your work directly influences the business
- A fast-moving, international environment where collaboration is natural and ideas are welcomed
- Flexibility in how you work, with a focus on outcomes
- Ongoing learning and growth as the company scales
- A competitive salary with performance-based bonuses
- Company health insurance
What happens next
- Initial contact with the HR team
- Completion of a form and/or assessment
- Interview with the Managing Director and CPO
- Interview with the CEO
Employment Type
Full-time
Location
Nigeria / Liberia, relocation or frequent travel required